Apple has begun to sell its popular iPhone XR phones assembled in India as it looks to expand its share of the world’s second-largest smartphone market where it has struggled against cheaper rival products. The phones are being assembled at the Indian factory of Taipei-based contract manufacturer Foxconn, helping the company based in Cupertino, California to avoid high taxes on the importation of fully-built devices as well as meeting local sourcing standards for opening its own retail stores in India.
On Monday, many of the country’s electronic product retailers, including Croma, showed iPhone XR boxes with an “Assembled in India” tag with a price tag of Rs. 49,900 for the 64 GB model.
In India, the company has cut iPhone XR prices to counter a prolonged sales slowdown in the midst of fierce competition from Samsung and OnePlus premium smartphones.
Sources reported earlier this year that the company is setting up its top-end iPhones in India. Apple has not responded to a request for comment immediately. The government of Prime Minister Narendra Modi has tried to position the third-biggest economy in South Asia as a center for manufacturing smartphones. Companies like Apple are also looking to use India as an export platform to ease the effects of an ongoing U.S. China trade war.